We are a Brand & Design Agency
We are a Brand & Design Agency
MTN Mobile Money is widely used across Ghana, but its interface had not fully kept pace with the expectations of today’s digital-first users.
Research highlighted friction in navigation, visual clarity, and task flow especially for first-time users, market traders, and less tech-savvy customers. Users wanted speed and trust, but the experience often felt busy and inconsistent.
We began with user journey mapping across key segments, including everyday users, merchants, and high-frequency traders. Stakeholder sessions and interface audits helped identify where users slowed down or dropped off.
The design direction focused on simplifying core actions, send, receive, pay, and withdraw while maintaining MTN’s strong brand presence.
Using MTN’s established yellow, black, and white palette, we introduced a cleaner layout, clearer hierarchy, and intuitive iconography.
Prototypes were tested with real Ghanaian usage scenarios, including low connectivity environments and varying literacy levels.
The proposed UI presents a streamlined, confidence-driven experience. Navigation is simplified, key actions are immediately accessible, and visual consistency reinforces trust at every step.
The concept reduces cognitive load, improves task completion, and strengthens MTN Mobile Money’s role as a reliable, everyday financial tool designed for speed, clarity, and widespread accessibility across Ghana.
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