Grant Quadro

Industry
Fitness & Gym
Date
June 2022
Technology
Adobe Creative Suite

Where strength meets discipline.

Grant Quadro Fitness Center needed a visual identity that reflected the energy, structure, and professionalism of its training philosophy. The existing look did not fully capture the brand’s purpose or connect strongly with members seeking a serious, modern fitness environment.

Our Approach

The project began with a two-week intensive engagement with the leadership team to understand the brand’s core values, goals, target audience, and competitive space. 

We also spoke with existing gym members to gain insight into their expectations and experiences. 

Using these insights and working within the client’s chosen color palette of blue, white, and black we shaped a direction that balanced intensity, trust, and approachability.

The Solution & Results

The new visual identity is confident, modern, and performance-driven. 

It reflects the discipline and energy of the Grant Quadro experience, strengthens brand recognition, and positions the fitness center as a focused, professional destination for individuals committed to results.

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