We are a Brand & Design Agency
We are a Brand & Design Agency
Farm Fresh needed a visual identity and packaging system that clearly communicated its promise of same-day freshness.
As an agricultural startup serving households, restaurants, and hotels, the brand lacked a look that reflected quality, trust, and farm-to-table authenticity, both in direct sales and on supermarket shelves.
Our research showed that customers associate freshness with simplicity, clarity, and natural cues. Working closely with the client and following their suggestion we incorporated a green leaf into the logo to symbolize the direct connection to the farm.
The identity was designed to feel friendly and approachable, while the packaging was kept clean and minimal to ensure strong shelf visibility.
Green was chosen as the primary color to reinforce agriculture, freshness, and sustainability.
The final identity is bold, fresh, and instantly recognizable. The logo and packaging work together to communicate quality produce delivered straight from the farm.
Farm Fresh now stands out clearly in retail spaces while reinforcing its promise of freshness, reliability, and honest food sourcing.
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