We are a Brand & Design Agency
We are a Brand & Design Agency
Kumasi’s growing delivery market needed more than bikes and riders, it needed a brand that felt fast, intelligent, and reliable. The founders wanted to challenge the norm with a tech-driven delivery service powered by real-time tracking and AI.
What was missing was a name, identity, and digital direction that could clearly express speed, precision, and modern logistics.
We studied the local delivery landscape, customer pain points, and the rising expectation for instant updates and transparency.
The naming process led us across African languages until we arrived at DUMA Swahili for cheetah, a symbol of speed, focus, and accuracy.
The logo was designed around two core ideas: the letter D and the sharp tip of an arrow, both expressing movement, direction, and precision.
To reflect the brand’s lively and energetic personality, orange was chosen as the primary color—bold, visible, and memorable across urban environments.
The final identity is confident, vibrant, and instantly recognizable. Duma Logistics now communicates speed, innovation, and trust at every touchpoint from brand visuals to UI direction.
The brand is positioned as a next-generation delivery service in Kumasi, seamlessly connecting customers and businesses through technology, clarity, and a bold visual presence designed for scale.
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