Dominus Salon & Spa had outgrown its existing identity. While the business was ready to attract a more discerning clientele, its outdated visual expression no longer reflected the quality, refinement and ambition of the brand.
The challenge was to modernize Dominus without losing the recognition and equity built into its existing identity.
We began by aligning the brand from the inside out. Strategic workshops with the leadership team helped clarify the brand’s culture, direction and future ambitions, while identifying what should be preserved and what needed to evolve.
Rather than starting over, we treated the existing identity as a foundation, refining what was familiar while creating space for the brand to move forward.
We modernized the existing logo while preserving its original concept and story, giving it a cleaner and more contemporary expression.
The signature green was retained to protect brand recognition, while the wider visual system was elevated to feel calm, premium and confident, better reflecting the quality of experience Dominus aims to deliver.
The result is a more refined identity that positions Dominus for its next stage of growth while maintaining a clear connection to where the brand began.
© 2022 – 2026
All rights reserved