We are a Brand & Design Agency
We are a Brand & Design Agency
As a new startup promoting digital literacy among students under 16, Digital Mobile Lab needed a brand that felt simple, playful, and inspiring yet still credible for educators. They also wanted a name that younger students could easily remember.
We approached the project from a student’s perspective choosing colors, tone, and symbols that felt modern, engaging, and approachable. Blue was selected for trust, learning, and calmness.
The acronym DML became the centerpiece, supported by the full name for clarity. The identity was designed to feel light, flexible, and scalable across learning materials, presentations, and digital platforms.
DML now has a clean, youthful identity designed to appeal to young learners while remaining professional for teachers and schools.
Deliverables included the full visual identity, presentation designs, and a website interface that supports the brand’s educational mission.
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