We are a Brand & Design Agency
We are a Brand & Design Agency
Dominus Salon & Spa’s existing logo and visual identity no longer reflected the quality of service or the clientele the brand was ready to attract.
The business needed to appeal more strongly to middle- and upper-class customers seeking refined grooming and wellness experiences, while moving away from an outdated look that limited growth.
We reimagined the brand by modernizing the existing logo preserving its original concept and story while introducing a cleaner, more contemporary expression.
Strategic workshops with the leadership team helped align internal culture, brand direction, and future goals.
The signature green was retained to maintain recognition, but the overall system was elevated to feel calm, premium, and confident.
The rebrand delivered a sophisticated and cohesive identity that positions Dominus as a premium salon and spa destination.
The refreshed visuals enhance perception, attract a higher-value market, and create a strong, elegant presence in the beauty and wellness space.
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